AI-native
AI is fundamental to the product's core value proposition or operation. Removing or materially weakening the AI capability would substantially change the product customers are buying.
Apply the AI Lens in depth across all relevant pillars.
Cross-cutting Audit concern
The AI Lens applies across the five pillars wherever AI materially changes customer value, product capability, economics, transferability or something else which is important.
This is a supporting lens across the Audit, not a numbered sixth pillar.
The AI Lens is a cross-cutting extension to the Coppice Labs Audit. It is applied when AI is material to the product, its economics, its operation, or the investment/acquisition thesis.
It is not a sixth pillar and it does not replace the existing product principles. Instead, it ensures that AI-specific characteristics are examined within the pillar where they are most relevant.
The objective is to answer two questions:
The depth of the lens should depend on how material AI is to the product.
AI is fundamental to the product's core value proposition or operation. Removing or materially weakening the AI capability would substantially change the product customers are buying.
Apply the AI Lens in depth across all relevant pillars.
AI materially improves one or more important product capabilities, workflows or outcomes, but the product's fundamental proposition is not dependent on AI alone.
Apply the lens to the relevant focus areas, with particular attention to customer value, product evidence, technical dependency and economics.
AI is used in peripheral features or internally but is not material to the product value proposition, product architecture or commercial model.
Use a light screening approach and pursue AI-specific questions only where a material issue emerges.
The classification is a guide to depth rather than a score or fixed label. It may change as the audit develops.
Pillar 1 of 5
Is AI creating meaningful customer value in practice, and do customers experience that value reliably enough for it to support adoption and retention?
Pillar 2 of 5
Does the company understand, measure and manage the behaviour of its AI capabilities well enough to develop them deliberately rather than relying on underlying model progress or anecdotal quality?
Pillar 3 of 5
Does the commercial model capture the value created by AI while remaining economically sensible as usage, model costs and customer behaviour change?
Pillar 4 of 5
Can another capable team understand, operate and continue developing the AI aspects of the product without unacceptable dependence on tacit knowledge, particular individuals or opaque experimentation?
Pillar 5 of 5
Are there obvious AI-specific issues involving data, rights, security, privacy, third-party terms, product claims or applicable obligations that are likely to surface during diligence?
Some AI topics naturally affect several pillars. To avoid duplication, we assess each topic from the perspective relevant to that pillar.
Applying the AI Lens does not produce a separate generic AI score. AI-related findings appear within the relevant focus area so that they remain connected to the underlying product or diligence question.
Where AI is material, findings should distinguish between:
AI contributes demonstrably to customer value, capability, economics or defensibility.
An important AI claim is plausible but insufficiently evidenced.
Evidence, process, architecture, economics or documentation can realistically be improved before diligence.
The business has a meaningful reliance on a model, provider, dataset, person or workflow that an investor or acquirer should understand.
Legal, regulatory, security or privacy issues require expertise beyond the scope of the Coppice Labs product audit.
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