Product and growth audit

Fuel your next stage of growth with evidence.

Coppice Labs provides the evidence-based insights needed to scale your digital product.

When the path forward isn't clear

For senior teams under pressure to find the next source of growth.

"Revenue has started to slow after years of growth. New competitors are moving faster, customer behaviour is changing, and it is not clear what will make a difference."

"There are opportunities created by AI and automation, but we need a clearer view of what is worth pursuing."

The first step

A focused 2-3 week product and growth audit.

The audit gives your team a clearer view of the current state, what has changed, and where the strongest product risks or opportunities sit.

01

Senior product, engineering, and design judgement applied directly to your product and market context.

02

Review of product experience, usage data, customer behaviour, and the forces changing the category.

03

A practical recommendation that shows what to stop, what to test, and what may be worth building.

What it looks like

We help you find the signal in the noise

Start with users and the product

Where possible, we interview target-persona users before reviewing the product, so the work is grounded in what customers are trying to achieve.

Understand actual behaviour

We turn product and event data into a useful story, using techniques such as clustering, behaviour-over-time views, and applied machine learning algorithms. We manually review the entire application.

Make the options clear

The output is a set of product choices, risks, and next steps that your team can discuss and act on.

Who you work with

Senior people on the problem from the start.

Coppice Labs brings senior product, software engineering, and design leadership directly into the work. We diagnose what is happening, make the options clear, and help you move from uncertainty to a credible product direction.

"Coppice Labs has been an outstanding partner in building Vokser. From our very first meeting, the questions Mike asked were sharp and considered, and it was clear immediately that we were dealing with a team that understood product at a serious level."

ROI

Return on investment calculator

Calculate the opportunity cost of focusing on the wrong problems which won't drive growth.

Figures are estimates based on Glassdoor published annual employment cost averages and 220 working days per year.

After the audit

If there is an opportunity, we can help shape what comes next.

  • Test and validate assumptions
  • Redesign and optimise
  • Implement feedback loops

Audit enquiry

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