Pillar 1 · Focus area 4 of 4
Assess whether customer value persists or increases over time, supporting continued use and creating legitimate product-level reasons for customers to remain rather than switch.
This focus area belongs to the Coppice Labs Audit for digital-product exit readiness. It sits within Customer Value, Pillar 1 of 5.
Durable market fit is demonstrated when customers continue to receive value and, ideally, the product becomes more valuable or more embedded with continued use through factors such as accumulated data, workflows, integrations, collaboration, learning or operational dependence.
Determine whether target customers continue to receive meaningful product value over time, whether that value strengthens or erodes with continued use, and whether any accumulated product-level advantages create durable and legitimate reasons to remain, supported by credible cohort, customer and behavioural evidence.
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